TY  - BOOK
AU  - Plötner,Olaf
TI  - Counter strategies in global markets
SN  - 9780230301313 :
AV  - HF5415.1263 .P66 2012
PY  - 2012///
CY  - Basingstoke, New York
PB  - Palgrave Macmillan
KW  - Industrial marketing
KW  - Developing countries
KW  - Case studies
N1  - Includes bibliographical references (p. 161-166) and index; The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives
N2  - Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets
ER  -