TY  - BOOK
AU  - Sawyer,Robert
TI  - Kiss & sell: writing for advertising 
SN  - 2884790330 (pbk.)
AV  - HF5825 .S289 2005 
PY  - 2005///
CY  - Switzerland
PB  - AVA
KW  - Advertising copy
KW  - Advertising
KW  - Advertising executives
KW  - Interviews
N1  - Includes bibliographical references and index
ER  -