TY - BOOK AU - Sheehan,Brian TI - Online marketing T2 - Basics marketing SN - 9782940411337 (pbk.) AV - HF5415.1265 .S524 2010 PY - 2010/// CY - Lausanne, Worthing PB - AVA Academia KW - Internet marketing KW - Case studies KW - sears N1 - Includes bibliographical references (p. [184]) and index N2 - Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field ER -