TY  - BOOK
AU  - Lindström,Martin
AU  - Seybold,Patricia B.
ED  - Millward Brown (Firm)
TI  - Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands 
SN  - 9780749442842 (pbk.) :
AV  - HD69.B7 L55 2004
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - Brand name products
KW  - Child consumers
KW  - Advertising and children
KW  - Marketing research
N1  - Includes bibliographical references and index
N2  - An exploration of how 8-to-14-year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The study reveals new ways of marketing to this group, based on a global study
ER  -