TY  - BOOK
AU  - Hines,Randall
AU  - Lauterborn,Robert F.
TI  - Print matters: how to write great advertising 
SN  - 9781933199108 (pbk.) :
PY  - 2008///
CY  - Chicago, IL
PB  - Racom Communications
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index; The importance of print -- Are you talking to me? -- First, get my attention -- Visuals reach customers -- Headlines and subheads -- Copy that makes the sale -- Select the proper front -- Designing an ad -- Direct marketing -- Out-of-home -- Ad campaigns -- Selling the work -- Legal and ethical issues
ER  -