TY  - BOOK
AU  - Magretta,Joan
AU  - Stone,Nan Dundes
TI  - What management is: how it works and why it's everyone's business 
SN  - 9780743203180 :
AV  - HD31 .M28165 2002
PY  - 2002///
CY  - New York
PB  - Free Press
KW  - Management
KW  - Industrial management
N1  - Includes bibliographical references (p. [223]-232) and index; Introduction: The Universal Discipline -- Design: Why People Work Together and How -- Value Creation: From the Outside In -- Business Models: Converting Insight to Enterprise -- Strategy: The Logic of Superior Performance -- Organization: Where to Draw the Lines -- Execution: Making It Happen -- Facing Reality: Which Numbers Matter and Why -- The Real Bottom Line: Mission and Measures -- Betting on the Future: Innovation and Uncertainty -- Delivering Results: First, You Focus -- Managing People: Which Values Matter and Why
ER  -