TY  - BOOK
AU  - Manca,Luigi
AU  - Manca,Alessandra
AU  - Pieper,Gail W.
TI  - Utopian images and narratives in advertising: dreams for sale 
SN  - 9780739173268 :
AV  - HF5822 .U86 2012
PY  - 2012///
CY  - Lanham, Md.
PB  - Lexington Books
KW  - Advertising
KW  - Psychological aspects
KW  - Social aspects
KW  - Utopias
KW  - Advertising and women
N1  - Includes bibliographical references and index; 1. Introduction: Probing Madison Avenue's Utopian Images and Narratives / by Luigi Manca, Alessandra Manca, and Gail W. Pieper 2. The Portrayal of Utopian Spaces in Magazine Advertisements / by Luigi Manca and Alessandra Manca 3. Water, the All-Purpose Utopia / by John Kloos 4. Women and Children in a Fragile Paradise / by Jean-Marie Kauth 5. Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / by Zubair S. Amir 6. Absolute Utopia: Advertising the American Dream "In an Absolut World" / by Kathryn Kiick 7. Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / by William Scarlato 8. Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / by Chris Birks 9. Jungian Archetypes in Advertising Imagery / by Margaret Salyer 10. Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / by Jonathan F. Lewis and Paul A. Catterson 11. Masculine and Feminine Images in Italian Magazine Advertising / by Maria Lucia Piga, translated / by Dolores Sorci-Bradley 12. Black Face-White Utopia: Images of African-Americans in Advertising / by Vincent Gaddis 13. Utopian Scenarios in Hispanic Advertisements: People en Espanol / by Joaquin Montero 14. Advertising, Neoliberalism, and the Financial Collapse of 2008 / by Robert L. Craig 15. Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / by Ed McLuskie 16. The Four Women of the Apocalypse: Utopia or Dystopia? / by Marian M. MacCurdy
ER  -