TY  - BOOK
AU  - Hollis,Richard
TI  - Graphic design: a concise history 
SN  - 0500202702
AV  - NC998 .H65 1994
PY  - 1994///
CY  - New York
PB  - Thames and Hudson
KW  - Graphic arts
KW  - History
KW  - Commercial art
N1  - Includes bibliographical references (p. 216-221) and index
N2  - The story of graphic design is one of the most exciting and important in the history of 20th-century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the impact of technical innovations such as photography and the computer. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing
ER  -