TY  - BOOK
AU  - Baptiste,Jason L.
TI  - The ultralight startup: launching a business without clout or capital 
SN  - 9781591844860 :
AV  - HD62.5 .B363 2012
PY  - 2012///
CY  - New York
PB  - Portfolio/Penguin
KW  - New business enterprises
KW  - Finance
KW  - Entrepreneurship
N1  - Includes index;   It all starts with an idea -- How to launch faster than you ever imagined -- Testing your product in the real world -- Getting organized -- You can't go it alone -- Attracting customers -- Growing your startup -- How to make money -- Make your startup famous -- From 1,000 to 1,000,000 -- How not to die
ER  -