TY  - BOOK
AU  - Karimova,Gulnara Z.
TI  - Bakhtin and 'interactive' advertising: a conceptual investigation of advertising communication 
SN  - 9781936320462 :
AV  - HF5821 .K37 2012
PY  - 2012///
CY  - Palo Alto, CA
PB  - Academica Press
KW  - Bakhtin, M. M.
KW  - Advertising
KW  - Philosophy
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -