TY  - BOOK
AU  - Hollensen,Svend
TI  - Essentials of global marketing
SN  - 9780273756545 (pbk.) :
AV  - HF1416 .H544 2012 
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Export marketing
KW  - Case studies
KW  - Globalization.
KW  - Marketing research.
N1  - Previous ed.: 2008; Includes bibliographical references and index; The decision to internationalize {u2013} Deciding which markets to enter {u2013} Market entry strategies {u2013} designing the global marketing programme {u2013} Implementing and coordinating the global marketing programme
ER  -