TY  - BOOK
AU  - Goodson,Scott
TI  - Uprising: how to build a brand--and change the world--by sparking cultural movements 
SN  - 9780071782821 :
AV  - HF5415.1255 .G673 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Social movements
N1  - Includes bibliographical references and index
ER  -