TY  - BOOK
AU  - Babin,Barry J.
AU  - Harris,Eric G.
TI  - CB3
SN  - 9780840058515 (pbk.)
AV  - HF 5415.32 .B335 2012
PY  - 2012///
CY  - Mason, Ohio
PB  - South-Western
KW  - Consumer behavior
N1  - Cover title; Includes bibliographical references (p. 344-360) and index
ER  -