TY  - BOOK
AU  - Roy,Anjali Gera
TI  - The magic of Bollywood: at home and abroad 
SN  - 9788132107323 (hard back) :
AV  - PN1993.5.I8 M325 2012
PY  - 2012///
CY  - New Delhi, Thousand Oaks
PB  - SAGE Publications
KW  - Motion pictures
KW  - India
KW  - Motion picture industry
KW  - Motion pictures, Hindi
N1  - Includes bibliographical references and index; Introduction; Anjali Gera Roy --; Part I; Brand Bollywood and the New Bollywood Film; Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact; M.K. Raghavendra; Post-national B(H)ollywood and the national imaginary; Meena T. Pillai --; Part II; Bollywood's Soft Power: Some Facts and Figures; Bollywood and soft power: content trends and hybridity in popular Hindi cinema; David J. Schaefer and Kavita Karan; A regional mosaic: linguistic diversity and India's film trade; Sunitha Chitrapu --; Part III; Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa, and Russia; "Dada negativity" and Pakistani characters in Bollywood films; Kamal ud Din and Nukhbah Taj Langah; Soft power and Pakistani viewers; Shahnaz Khan; Bollywood film culture in Indonesia's mediascapes; Shuri Mariasih Gietty Tambunan; Indian films in the USSR and Russia: past, present, and future; Elena Igorevna Doroshenko; Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics; Gwenda Vander Steene; "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection; Zakir Hossain Raju --; Part IV; New Territories: Bollywood in the West: Australia, Canada, and Europe; From tawa'if to wife? making sense of Bollywood's courtesan genre; Teresa Hubel; Bollywood in da club: social space in Toronto's "South Asian" community; Omme-Salma Rahemtullah; Bollywood internet forums and Australian cultural diplomacy; Andrew Hassam; Addressing the nonresident: soft power, Bollywood, and the diasporic audience; Adrian Athique; Bollywood's circuits in Germany; Florian Krauss
ER  -