TY  - BOOK
AU  - Kerpen,Dave
AU  - Braun,Theresa
AU  - Pritchard,Valerie
TI  - Likeable business: why today's consumers demand more and how leaders can deliver 
SN  - 9780071800471 (pbk.) :
AV  - HD31 .K4585 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Management
KW  - Social aspects
KW  - Customer relations
KW  - Social responsibility of business
N1  - Includes bibliographical references (p. 203-207) and index
ER  -