TY - BOOK AU - Kolster,Thomas TI - Goodvertising: creative advertising that cares SN - 9780500516263 : AV - HF5823 .K65 2012 PY - 2012/// CY - London PB - Thames & Hudson KW - Advertising KW - Commercial art KW - Technique N1 - Includes bibliographical references and index; Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment ER -