TY  - BOOK
AU  - Shaw,Mark
TI  - Copywriting: successful writing for design, advertising, and marketing 
SN  - 9781780670003 (pbk.) :
AV  - HF5825 .S47 2012x
PY  - 2012///
CY  - London
PB  - Laurence King
KW  - Advertising copy
N1  - Previous ed.: 2009; Includes bibliographical references and index; Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment
ER  -