TY  - BOOK
AU  - Applegate,Edd
TI  - The rise of advertising in the United States: a history of innovation to 1960 
SN  - 9780810884069 :
AV  - HF5813.U6 A733 2012
PY  - 2012///
CY  - Lanham, Md.
PB  - Scarecrow Press
KW  - Advertising
KW  - United States
KW  - History
N1  - Includes bibliographical references and index; Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history
ER  -