TY  - BOOK
AU  - Chan,Lawrence
TI  - Social media marketing for digital photographers
SN  - 9781118014127 :
AV  - TR690 .C43 2012  
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Photography
KW  - Marketing
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Business methods
N1  - Includes index; What is social media? -- Strategic planning -- Audience matters -- The power of content -- Social media channels -- Launch a social media program -- Blogs and websites -- Photography as a social luxury -- Brand evangelism -- Survival tips
N2  - With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you
ER  -