TY  - BOOK
AU  - Menzi,Renate
ED  - Museum für Gestaltung Zürich.
TI  - Freitag: out of the bag 
SN  - 9783037782781 (pbk.) :
AV  - NK1464.A1 F744 2012
PY  - 2012///
CY  - Zürich
PB  - Lars Müller
KW  - Freitag, Markus,
KW  - Freitag, Daniel,
KW  - Freitag (Firm)
KW  - Handbags
KW  - Switzerland
KW  - Zurich
KW  - Exhibitions
KW  - Design
N1  - Published to accompany the exhibition held at the Museum of Design Zürich, April-July 2012, travelling 2012-2014; "A publication by the Museum für Gestaltung Zurich"--P. 279
N2  - "With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover
ER  -