TY - BOOK AU - Duncan,Tom AU - Duncan,Tom TI - Principles of advertising & IMC T2 - The McGraw-Hill/Irwin series in marketing SN - 9780072956153 AV - HF5415.13 .D846 2005 PY - 2005/// CY - Chicago, IL PB - McGraw-Hill/Irwin KW - Branding (Marketing) KW - Brand name products KW - Marketing KW - Management KW - fast N1 - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and index ER -