TY  - BOOK
AU  - Li,Aihong
AU  - Wang,Yu
TI  - Visual image design restaurants & hotels
T2  - Graphic design series
SN  - 9886824328 (hardcover)
AV  - NK2195.R4 V57 2013
PY  - 2013///
CY  - Shenzhen
PB  - Artpower International Publishing
KW  - Interior decoration
KW  - Restaurants
KW  - Decoration
KW  - Hotels
KW  - Logos (Symbols)
KW  - Design
KW  - Branding (Marketing)
KW  - Commercial art
N1  - "Greatea."
N2  - This book takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas
ER  -