TY  - BOOK
AU  - Bignell,Jonathan
TI  - Media semiotics: an introduction 
SN  - 0719062055
AV  - P96.S43 B54 2002
PY  - 2002///
CY  - Manchester, New York
PB  - Manchester University Press, Distributed exclusively in the U.S.A. by Palgrave
KW  - Mass media
KW  - Semiotics
KW  - Sémiotique et médias
KW  - fast
KW  - Massamedia
KW  - gtt
KW  - Semiotiek
N1  - Includes bibliographical references (pages 228-237) and index; List of illustrations -- Preface and acknowledgements -- 1. Signs and myths -- 2. Advertisements -- 3. Magazines -- 4. Newspapers -- 5. Television news -- 6. Television realisms -- 7. Television fictions -- 8. Cinema -- 9. Interactive media -- Bibliography -- Index
N2  - "Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging." "This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web."--Jacket
ER  -