TY - BOOK AU - Azman Azwan Azmawati, AU - Khan,Rachel E. TI - Social media in Asia: changing paradigms of communication SN - 9781443896924 AV - HM 742 .S628197 2016 PY - 2016/// CY - Newcastle upon Tyne, UK PB - Cambridge Scholars Publishing KW - Social media KW - Asia N1 - Includes bibliographical references N2 - As part of the advocacy of the Asian Congress for Media and Communication (ACMC) to promote regional studies in global academic discourse, this book contributes to a better understanding of social media within the context of Southeast Asian countries, with the addition of Sri Lanka. The contributors here are primarily Asian academics and practitioners, immersed in the fields of media and communication.Throughout the chapters, the reader will discover that social media has changed the paradigm of communication in the region: as an avenue for free expression; as a tool for news gathering and new ER -