TY - BOOK AU - Judge,S.M. TI - Selling science: how to use business skills to win support for scientific research SN - 9781786345721 AV - T 175 .J83 2019 PY - 2019///] CY - New Jersey PB - World Scientific KW - Research, Industrial KW - Science and industry KW - New products KW - Marketing N1 - Includes bibliographical references (pages 95-96) and index ER -