TY  - BOOK
AU  - Mathews,Joe
AU  - DeBolt,Don
AU  - Percival,Deb
TI  - Street smart franchising
SN  - 9781599184111
AV  - HF 5429.23 .M38 2011
U1  -    
PY  - 2011///
CY  - [Irvine, Calif.]
PB  - Entrepreneur Press
KW  - Franchises (Retail trade)
KW  - cct
KW  - Business and Management
KW  - eflch
KW  - fast
KW  - Franchising
KW  - gtt
N1  - 1. What is franchising -- 2. Why should I invest in a franchise? -- 3. Understanding your behavior style -- 4. What does winning look like? -- 5. What does it to take to win as a franchisee? -- 6. The learning curve of a franchisee : from the launch to the zone -- 7. The evolution of the franchisee- franchisor relationship -- 8. Locating franchise opportunities -- 9. Following a six-step franchise investigation process
N2  - Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. --Book Jacket
ER  -