TY  - BOOK
ED  - British Design & Art Direction (Association)
ED  - Rotovision (Firm)
TI  - The commercials book
SN  - 2880463149 :
PY  - 1997///
CY  - Crans
PB  - Rotovision
KW  - Television advertising
KW  - Commercial art
KW  - Commercial artists
N2  - Students, designers, art directors, and advertising professionals will enjoy this compelling exploration of varied approaches to communication through graphic arts; This provocative new volume highlights a range of advertising graphics, unveiling the methods and creative processes of leading professionals worldwide. Top art directors and designers have chosen their idea of the very best use of graphic design, showing how it has helped make images more powerful and arresting. Examples are taken from around the world and are fully annotated to lead the reader through the creative process. The success of the advertisements used speaks to the quality of this sourcebook
ER  -