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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
Edition: Rev. ed.
Publication details: Singapore ; New York, Ny : Wiley, c2001
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 .T45 2001.
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The sociopath next door : the ruthless versus the rest of us / Martha Stout. by
Publication details: New York, NY : Broadway Books, [2006], c2005
Other title:
  • The sociopath next door : the ruthless versus the rest of us.
Availability: Items available for loan: American University in Dubai (1)Call number: RC 555 .S76 2006.
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The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization / Tom Kelly with Jonathan Littman. by
Publication details: New York, NY : Doubleday/Currency, c2005
Other title:
  • The 10 faces of innovation.
  • The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization.
Availability: Items available for loan: American University in Dubai (1)Call number: HD 58.9 .K43 2005.
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The power of retail branding : Innovative marketing strategies for achieving brandpower / Arthur A. Winters, Peggy Fincher Winters; [editor in chief], Carole Paul and the editors of Retail Ad World. by
Publication details: New York, NY: Visual Reference Publications; Distributors, Watson-Guptill, HarperCollins, c2005
Other title:
  • The power of retail branding : Innovative marketing strategies for achieving brandpower.
Availability: Items available for reference: American University in Dubai: Not For Loan (1)Call number: HD 69 .B7 W56 2005.
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Positioning : the battle for your mind / by Al Ries and Jack Trout. by
Edition: 20th anniversary ed.
Publication details: New York, NY : McGraw-Hill, c2001
Other title:
  • Positioning : the battle for your mind.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5827.2 .R53 2001.
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The wisdom of crowds / James Surowiecki. by
Publication details: New York, NY : Anchor Books, 2005, c2004
Availability: Items available for loan: American University in Dubai (1)Call number: JC 328.2 .S87 2005.
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Fair trade for all : how trade can promote development / Joseph E. Stiglitz and Andrew Charlton. by
Publication details: Oxford, UK ; New York, NY : Oxford University Press, c2005
Other title:
  • Fair trade for all : how trade can promote development.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 1413 .S85 2005.
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The price of loyalty : George W. Bush, the White House, and the education of Paul O'Neill / Ron Suskind. by
Edition: 1st Simon & Schuster pbk. ed.
Publication details: New York, NY : Simon & Schuster Paperbacks, c2004
Availability: Items available for loan: American University in Dubai (1)Call number: E 902 .S87 2004c.
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Free prize inside : the next big marketing idea / Seth Godin. by
Publication details: New York, NY : Portfolio, c2004
Other title:
  • Free prize inside : the next big marketing idea.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .G577 2004.
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Game theory at work : how to use game theory to outthink and outmaneuver your competition / James D. Miller. by
Publication details: New York, NY : McGraw-Hill, c2003
Other title:
  • Game theory at work : how to use game theory to outthink and outmaneuver your competition.
Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.26 .M54 2003.
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Control your destiny or someone else will / Noel Tichy and Stratford Sherman. by
Edition: 1st Collins Business Essentials ed.
Publication details: New York, NY : HarperCollins/Collins Business Essentials, c1993, c2005
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9697 .A3 U575 2005.
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Iacocca : an autobiography / Lee Iacocca, with William Novak. by
Publication details: Toronto, Canada ; New York, NY : Bantam Books, 1986, c1984
Other title:
  • Iacocca : an autobiography.
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9710 .U52 I25 1986.
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The machine that changed the world : The story of Lean production-Toyota's secret weapon in the global car wars that is revolutionizing world industry / James P. Womak, Daniel T. Jones, Daniel Roos. by
Publication details: New York , NY : Simon & Shuster/Free Press, c2007, 1990
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9710 .A2 W66 2007.
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The marketing of rebellion : insurgents, media, and international activism / Clifford Bob. by Series: Cambridge studies in contentious politics
Publication details: Cambridge, UK ; New York, NY : Cambridge University Press, c2005
Other title:
  • The marketing of rebellion : insurgents, media, and international activism.
Availability: Items available for loan: American University in Dubai (1)Call number: JC 328.5 .B63 2005.
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Principles of color design / Wucius Wong. by
Edition: 2nd ed.
Publication details: New York, NY : Wiley, c1997
Availability: Items available for loan: American University in Dubai (1)Call number: NK 1548 .W66 1997.
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Screening world cinema : a screen reader / edited by Catherine Grant and Annette Kuhn. by
Publication details: Abingdon, [England] ; New York, NY : Routledge, 2006
Availability: Items available for loan: American University in Dubai (1)Call number: PN 1994 .S435 2006.
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John Stefanidis designs : creating atmosphere, effect and comfort. by
Publication details: New York, NY : Vendome Press; Distributed by Rizzoli International Publications through St. Martins Press , c2002
Availability: Items available for loan: American University in Dubai (1)Call number: NK 1980 .S74 2002.
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The education of a photographer / edited by Charles H. Traub, Steven Heller, Adam B. Bell. by
Publication details: New York, NY : Allworth Press, c2006
Availability: Items available for loan: American University in Dubai (1)Call number: TR 161 .E49 2006.
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