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		Image from Google Jackets	IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publication details: New York : McGraw-Hill, c2004 Availability: Items available for loan: American University in Dubai (2)Call number: HF 5415 .S3595 2004, ... Place hold Save to lists
		Image from Google Jackets	Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publication details: Mason, Ohio : South-Western/Thomson Learning, c2004 Other title: Brand babble : sense and nonsense about branding. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S364 2004. Place hold Save to lists

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