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Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

By: Series: Required reading range. Course reader.Publication details: Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c2011.Description: 207 p. : ill. (chiefly col.) ; 30 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940411412 (pbk.) :
  • 2940411417 (pbk.) :
Subject(s): LOC classification:
  • HF5415.1255 A39 2011
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.1255 .A39 2011 (Browse shelf(Opens below)) Available 5031440

Includes bibliographical references (p. 206) and index.

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