Brand leadership / David A. Aaker, Erich Joachimsthaler.

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Publication details: New York : Free Press Business, c2000.Description: xii, 351 p. : ill. ; 25 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 A215 2000 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	100092

Includes bibliographical references (p. 331-335) and index.

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