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Writing cases / Michiel R. Leenders, Louise A. Mauffette-Leenders, James A. Erskine.
Publication details: London, Ont. : Ivey Pub.; Richard Ivey School of Business/ The University of Western Ontario, c2001.Edition: 4th edDescription: ix, 190 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 0771422709 (pbk.)
- HD30.4 .L43 2001
Contents:
Introduction -- Concepts, tools and process -- Origin, lead, initial contact -- Case focus choices and disguise -- Case plan and provisional release -- Data collection -- Case writing and preliminary teaching note -- Release -- Teaching not and class test -- Other considerations -- Appendixes.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .L43 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 50047 |
Includes index.
Previously issued as: Case research, the case writing process.
Introduction -- Concepts, tools and process -- Origin, lead, initial contact -- Case focus choices and disguise -- Case plan and provisional release -- Data collection -- Case writing and preliminary teaching note -- Release -- Teaching not and class test -- Other considerations -- Appendixes.
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