Normal view
MARC view
Branding the nation : the global business of national identity / Melissa Aronczyk.
Publication details: Oxford ; New York : Oxford University Press, [2013]Description: xiii, 226 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780199752171 (pbk.) :
- 0199752176 (pbk.) :
- HF5415.1255 .A76 2013
Contents:
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.125 5 A76 2013 (Browse shelf(Opens below)) | Available | 5109170 |
Includes bibliographical references (pages 177-217) and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
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