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Mobile marketing for dummies / by Michael Becker and John Arnold.
Series: --For dummiesPublication details: Hoboken, N.J. : Wiley, c2010.Description: xviii, 362 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470616680 (pbk.) :
- 0470616687 (pbk.) :
- HF5415.1265 .B43 2010
Contents:
Summary: You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1265 .B43 2010 (Browse shelf(Opens below)) | Available | 5028506 |
Includes index.
You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens.
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