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Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt.
Publication details: New York : McGraw-Hill, c2010.Description: xxix, 255 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780071713009 :
- 007171300X :
- HF5415.5 .B4848 2010
Contents:
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .B4848 2010 (Browse shelf(Opens below)) | Available | 5051864 |
Includes bibliographical references (p. 237-240) and index.
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
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