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Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xiv, 373 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470060278 :
- 0470060271 :
- HF5415.12.G7 B87 2006
Contents:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.12 .G7 B87 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 694778 |
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
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