Normal view
MARC view
Semiotics : the basics / Daniel Chandler.
Series: Basics (Routledge (Firm))Publication details: London ; New York : Routledge, c2007.Edition: 2nd edDescription: xviii, 307 p. : ill. ; 21 cmContent type:- text
- unmediated
- volume
- 9780415363754 (pbk.) :
- 0415363756 (pbk.) :
- P99 .C463 2007
Contents:
Summary: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 99 .C463 2007 (Browse shelf(Opens below)) | Available | 5127427 |
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
Includes bibliographical references (p. [265]-292) and index.
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
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