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Globalisation and advertising in emerging economies : Brazil, Russia, India, and China / Lynne Ciochetto.

By: Series: Routledge studies in international business and the world economy ; 51.Publication details: London ; New York : Routledge, 2014, 2011.Edition: First pbk. edDescription: xii, 181 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138014213 (pbk.) :
  • 9780415562003 (hardback)
  • 0415562007 (hardback)
Other title:
  • Globalization and advertising in emerging economies
Subject(s): LOC classification:
  • HB501 .C56 2014
Contents:
Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HB 501 .C56 2014 (Browse shelf(Opens below)) Available 5108402

First published in 2011.

Includes bibliographical references (p. [150]-171) and index.

Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.

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