Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

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Publication details: Oxford ; New York : Oxford University Press, 2001.Description: xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cmContent type:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5438.5 .P475 2001 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	47503

Includes bibliographical references and index.

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