Normal view
MARC view
Manage the media : (don't let the media manage you) / William J. Holstein.
Series: Memo to the CEOPublication details: Boston, MA: Harvard Business Press, c2008.Description: 103 p. ; 19 cmContent type:- text
- unmediated
- volume
- 9781422121481 (hbk.) :
- 1422121488 (hbk.) :
- HD59.6.U6 H653 2008
Contents:
How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 59.6 .U6 H653 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600595 |
Includes bibliographical references (p. 101).
How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
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