Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
---|---|---|---|---|---|---|---|---|
![]() |
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 H647 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 695452 |
Includes bibliographical references (p. 245-249) and index.
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
There are no comments on this title.