Includes index.

This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand new information on E-business (including e-communications, banners, buttons, email, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices -- and more!