Includes index.

Introduction: Net Readiness and How This Book Will Help You Be More Net Ready -- Strategies for Success in the E-conomy -- The Four Pillars of Net Readiness -- Leadership -- Governance -- Competencies -- Technology -- Net Readiness Trends Enabled by the E-conomy -- Content and Container: The Value Is in the Migration -- Processes Are Transforming from Simple to Complex -- Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible -- Customization: Constituents Are Becoming Less Forgiving and More Discerning -- Distribution Channels Are Becoming More Adaptable -- New Infomediaries Are Extracting Value -- In Convergence, There Is Opportunity -- Digitization: Separation of Function and Form -- Informatization: Smart Products Are Proliferating -- Compression: Transaction Costs Are Being Reduced -- Advantage Is Becoming More Temporary -- Identifying Strategic Options -- New Fundamentals -- Rational Experimentation -- Breakthrough Strategies -- Operational Excellence -- Extended E-conomy Business Models -- The E-Business Storefront -- Infomediary -- Trust Intermediary -- E-Business Enabler -- Infrastructure Providers/Communities of Commerce -- Techniques for Creating Sustainable E-conomy Value -- Product and Market Transformation -- Reconceive the Product or Service -- Redefine the Value Proposition -- Move the Product Up the Food Chain -- Separate the Function from the Form -- Business Process Transformation -- Unbundle and Outsource Processes -- Assume Another Role -- Compress the Value Delivery System -- Explode Price/Performance Ratio -- Industry Transformation -- Redefine the Basis of Competition -- Become the Channel Enabler -- Redraw Industry Boundaries -- Break Unbreakable Rules -- Net Readiness Realities -- Net Readiness at Cisco Systems -- Finding Order in Chaos -- Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Taker -- Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Will -- Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customer -- Focus on What's in Motion Rather Than on What's Standing Still -- No One Can Go At It Alone -- Upside Down: Suppliers and Customers Must Cooperate as Never Before -- Run, Don't Walk -- It's the Network, Stupid -- Smart-size the Offer -- Think Brand Equity and Channel Equity -- Planning Is Critical. Don't Do It -- Net Readiness E-Business Planning Audit -- Comprehensive Net Readiness Scorecard.

Hartman, the managing director of CISCO Systems Internet Business Solutions Group, gives the inside lowdown on e-commerce, exploring the 12 tactics that have catapulted CISCO to the forefront. Illustrations.