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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

By: Series: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xii, 260 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749454644 (pbk.) :
  • 9780749454647
Subject(s): LOC classification:
  • HF5415.2 .K36 2009
List(s) this item appears in: KOGAN PAGE
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.2 .K36 2009 (Browse shelf(Opens below)) Copy Type:01 - Books Available 251551

Includes bibliographical references and index.

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