Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

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Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 K46 2005 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	691436

Includes bibliographical references and index.

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