Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

By:

Klimchuk, Marianne Rosner

Contributor(s):

Krasovec, Sandra A

Publisher: Hoboken, New Jersey : Wiley, [2012]Edition: Second editionDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118027066 (pbk. : acidfree paper)

Subject(s):

Packaging -- Design

DDC classification:

LOC classification:

TS195.4.K65 2012

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	TS195.4.K65 2012 (Browse shelf(Opens below))	Available	5140956

Includes bibliographical references (pages 233-234) and index.

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Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

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