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The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy, Ann Larabee.
Publication details: Boston, MA : Pearson/Allyn and Bacon, c2008.Edition: 4th edDescription: xxx, 460 p. : ill. (chiefly col.) ; 28 cmContent type:- text
- unmediated
- volume
- 020552365X (pbk.) :
- 9780205523658 :
- P90 .F628 2008
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 90 .F628 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 250523 |
Includes bibliographical references (p. 423-435) and index.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc.
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