Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

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Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill. ; 24 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.55 .G87 2005 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	602002

Includes bibliographical references (p. 187-198) and index.

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