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Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie.
Publisher: New York : Columbia Business School Publishing, [2011]Description: xiii, 227 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780231158381
- 0231158386
- 9780231527965
- 0231527969
- Creative ability in business
- Organizational change
- Success in business
- Creativity Thinking
- Organizational Innovation
- Cr�eativit�e dans les affaires
- Changement organisationnel
- Succ�es dans les affaires
- Creative ability in business
- Organizational change
- Success in business
- Kreatives Denken
- Unternehmen
- Kreatives Denken
- Unternehmen
- HD 53 .L543 2011
- CR 5000
- QP 300
- KOM 930f
- WIR 837f
- WIR 620f
Contents:
Summary: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 53 .L543 2011 (Browse shelf(Opens below)) | Available | 5246995 |
Includes bibliographical references (pages 218-223).
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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