Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | NK 2195 .S89 M47 2010 (Browse shelf(Opens below)) | Available | 5151890 |
Includes bibliographical references (page 170).
Branding and identity -- What is branding? -- Developing a brand -- Selling the brand -- Retail sectors -- Food -- Fashion -- Home -- Leisure and entertainment -- Retail sites -- Department stores -- High street -- Shopping centres -- Out-of-town shopping -- The concourse -- Alternative venues -- The retail environment -- Retail and sustainability -- Materials -- Lighting -- Climate and sound -- -- Methods of organising space -- Principles of retail organisation -- Merchandising -- Service and ancillary space -- Design detail -- The shop façade -- Interior architecture -- Fixtures and fittings.
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